Meeting Notepad Sponsor | Reliable & Innovative in Logistics
Open Logistics Sarl, a senior member of Freight Midpoint (FM) since 2016, has been a trusted name in the logistics industry, offering comprehensive freight solutions from Morocco. Established in 2007, the company has built a strong presence in global logistics, specializing in sea, air, road, and project cargo transportation. Their expertise and commitment to excellence have earned them recognition across various industries. As the Meeting Notepad Sponsor for INO Summit 2025, they continue to strengthen their ties within the logistics community. In our interview with Hanane Kadi Idrissi, we discussed the company’s journey, key milestones, and the value of logistics networks in their success.
Could you share the story behind your company’s entry into the freight forwarding industry and how it has evolved over time?
"Open Logistics Sarl is a family-owned company established in 2007. Our head office is located in Casablanca, with branches in Tangier, Agadir, and Marrakech.
We also have a branch office under the name Lilya Logistics Inc. in Montreal, Canada, which handles shipments across North America.
We manage a wide range of logistics services while leveraging Morocco’s strategic geographic location, bordering both the North Atlantic Ocean and the Mediterranean Sea.
Equipped to provide comprehensive global logistics solutions, we cover all aspects of supply chain management, from pre-production to final delivery."
Could you highlight key milestones in your company’s history and how your experience has shaped your position in the market today?
"Project cargo and chartering is one of the most challenging modes of transportation, requiring extensive experience and knowledge. OPEN LOGISTICS S.A.R.L. has been providing project cargo solutions since its foundation, serving various industries, including infrastructure, construction, industrial machinery, energy, oil & gas, and sports equipment, both in Morocco and worldwide.
This ensures our global strength in sea, road, air, railway, and special cargo transportation.
As a result of our professional and adaptable services, delivered to high-quality standards, we have received numerous awards and accolades from different networks. We have also been honored with multiple trophies for our professional excellence by chambers of commerce from various countries operating in Morocco."
Which services do you offer, and what distinguishes your company from other freight forwarders in your country?
- Project management
- Freight management: Sea freight (FCL & LCL) / Air freight
- Warehousing and distribution
- Container shipments / Cargo insurance
- Conventional, break-bulk, and RO/RO shipments
- Groupage and personalized groupage
- Customs and tax formalities (remove extra space in "TAX formalities")
- Cargo packaging and labeling
- Transport insurance
- Trading activities
- Cargo pickup and delivery
- Timely and accurate documentation and information flow
- Weekend and holiday service
What opportunities for improvement do you see in the freight forwarding industry, and how do you think companies can address them?
"The future of the freight forwarding industry lies in harmonizing advanced technology with strategic planning through a continuous process to refine logistics operations, boost efficiency, and enhance productivity. The continued adoption of advanced technologies like artificial intelligence (AI), blockchain, and the Internet of Things (IoT) will streamline operations, enhance transparency, and improve decision-making. Additionally, investing in and encouraging staff participation in regular training and logistics forums will foster clear and timely communication with shippers, carriers, and customers, preventing misunderstandings and costly delays."
From your perspective, what is the value of being part of a logistics network, and how has your experience with our network contributed to your success?
"Freight forwarding agents need to be actively involved in logistics networks for financial protection and long-term business relationships. This involvement not only facilitates connections but also enhances their ability to offer comprehensive logistics services. Additionally, it helps discover new business opportunities and boosts confidence among network members.
For instance, being a member of the Freight Midpoint network helps us optimize our shipping operations and stay connected with agents all over the world."
With years of expertise and a customer-focused approach, Open Logistics Sarl has solidified its reputation as a reliable logistics partner in Morocco and beyond. Their dedication to continuous improvement and innovative solutions sets them apart in the industry. As the Meeting Notepad Sponsor of the INO Summit 2025, they reaffirm their commitment to the logistics community and the FM network. We appreciate their continued support and look forward to more successful collaborations ahead!